Ted Cruz was just busted in a pathetic attempt to get his useless book on the New York Times Bestseller List by implementing a shady-sleezy scheme known as “pay-to-seem-important.” Instead of actually seeing how the ‘free-market’ responds to his book, he decided to partner with like-minded-shadesters over at ResultSource. The company purchased thousands of copies of A Time For Truth on behalf of Cruz in a coordinated effort to spike sales and give the impression that the book was popular with thousands of people.
John Prager reported for Addicting Info that Cruz isn’t the first right-winger to implement the “pay-to-seem-important” scheme. Conservative pastor Mark Driscoll with regard to his book, Real Marriage, Right-wing commentator Mark Levin’s 2009 book, Liberty and Tyranny, and Mitt Romney’s No Apologies: The Case for American Greatness are all on the list of losers who pay for popularity. Hey, if it didn’t work for them, maybe it will work for Cruz?
Wrong! Of course the New York Times has a sophisticated way of determining true best-sellers – who did Cruz think he was playing? Bad move buddy! NY Times spokesperson Eileen Murphy said: “We have uniform standards that we apply to our best seller list, which includes an analysis of book sales that goes beyond simply the number of books sold. This book didn’t meet that standard this week.” Eileen Murphy further explained that “In the case of this book, the overwhelming preponderance of evidence was that sales were limited to strategic bulk purchases.”
Now lets just hope that Cruz takes ownership of his mistake and says he’s sorry! You’re definitely not presidential material if you have to buy your own book just to seem important!